Quality seals could be placed on the Shop web page if it has undergone an impartial assessment and meets all requirements of the corporate issuing the seal. The purpose of these seals is to increase the arrogance of online shoppers. However, the existence of many various seals, or seals unfamiliar to customers, may foil this effort to a sure extent. According to the output of a analysis report by Western Michigan University printed in 2005, an e-commerce website doesn’t need to be good wanting with listing on lots of search engines like google. It should build relationships with customers to earn cash. The report also means that an internet site should depart a constructive impression on the shoppers, giving them a reason to come back back.

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